CT
Coach Theory

Pricing

You set the price. Coaches decide to accept.

No subscriptions. No fixed rates. You name your price for each session, and your coach decides whether to accept. Prices vary by coach experience and session length.

How does pricing work?

1

You set the price

Before each session, you choose a price based on the session length and your coach’s experience level. There’s no minimum and no pressure.

2

Coaches decide to accept

Your coach sees your price and decides whether to accept or propose a different amount. You’ll agree on a number before the session starts.

3

Pay only for what you book

No monthly fees. No packages. You pay per session, and that’s it. If you want another session next week or next month, you book it fresh.

What sessions typically cost

Different sessions for different moments. Here’s what each price range looks like and who it’s for.

Practice

$0 – $10

per session

You’re curious about coaching and want to see what it’s like. It’s a real session, but the coach is still developing their skills — and you’re helping them do that. A low-risk way to get started.

Level 1

$30 – $100

per session

Coaching matters to you right now. You want guaranteed competence — a coach who knows how to listen, ask the right questions, and help you find clarity. You know what coaching can do, and you want a solid session.

Level 2

$80 – $300

per session

You’re serious. You know the return on insight far exceeds the investment. You need to operate at your highest level, and you want an expert coach who can get there with you. For the moments when the stakes are high and you need depth.

Experience what a coaching conversation feels like

Get matched with a coach, bring something real, and see what happens when someone gives you their full attention. Your first two sessions are complimentary. No credit card required.

Real coaching

These aren’t demos. You’ll work with a certified coach on something that actually matters to you.

No strings attached

If you want to keep going after your two sessions, great. If not, no problem. There’s nothing to cancel.

Recorded for you

Like all sessions, your complimentary sessions are recorded. You can revisit key moments anytime.

Common questions about pricing

Is there a minimum price?

No. You suggest what works for your budget. Coaches at different experience levels have different expectations, so the right price depends on the session.

What if my coach and I can’t agree on a price?

That’s rare, but if it happens, you can adjust your budget or get matched with a different coach. No hard feelings.

Are there any hidden fees?

No. The price you agree on is what you pay. The platform takes a small service fee from the coach’s side, not yours.

Can I tip my coach?

Not yet, but we’re considering it. For now, the best way to show appreciation is to leave a great review and book again.

See for yourself

Two complimentary sessions. No credit card. No commitment. A real conversation with a real coach.